Overview: Dynamics 365 Products And Services


Microsoft launched a new edition of the Dynamics suite – Dynamics 365, in 2016. Though it was founded back in the year 2016, many people are still unaware of the services and benefits it offers.

It is a cloud-based software and a perfect combination of ERP and CRM. So, to employ it in your business process and streamline your work, hire a Dynamics 365 partner in UAE.

What is Microsoft Dynamics 365?

A cloud-based ERP and CRM solution, Microsoft Dynamics 365 helps businesses connect data and teams through intelligent business applications. It also provides smart insights to make better business decisions.

The abilities of Microsoft Dynamics 365 are divided into several applications. Moreover, they are customisable to suit your business needs.

Microsoft Dynamics 365 applications


Microsoft Dynamics 365 for sales, being a CRM tool, helps to create a customised sales process to suit your business needs. With it, you can manage sales opportunities, customers, contacts, accounts, and much more.

In addition, it offers total transparency into sales pipeline management, customer experiences, automation, and other best practices. As a result, it is an ultimate tool to enhance your company’s sales performance.

Benefits of Microsoft Dynamics 365 for sales

  • You can comprehend where leads are coming from with the help of tracking and visibility into the sales pipeline.
  • You can access live data to execute an efficient and flexible sales process. Moreover, you can also generate interactive and insightful reports.
  • It allows you to define business goals and analyse parameters like the number of services done, tasks finished, and revenue.
  • It can be unified with other Microsoft tools to deliver a better experience.
  • The AI-powered workspace shortens the sales cycle and allows you to connect and communicate with the right customer.


Microsoft Dynamics 365 for marketing enables you to organise personalised customer journeys across all touchpoints. As a result, you can build and reinforce relationships and boost loyalty.

Along with event management, it consists of two modules – Real-time marketing & Outbound marketing. These modules allow you to create an interactive design journey and graphic emails to assist marketing Initiatives.

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Benefits of Microsoft Dynamics 365 for marketing

  • It is a great tool that improves customer experience.
  • You can create automated marketing campaigns across various channels.
  • It allows you to set follow-up processes for marketing tasks and set workflows in motion.
  • You can also share information securely with other departments.
  • With it, you can connect the sales and marketing process of the organisation, check the progress of every lead, and establish automated follow-ups.
  • You can connect with prospects on their favourable platform.

Customer service

It is a customer-focused and rich in feature solution that concentrates on offering an excellent customer service experience. It is highly customisable to fit your business requirements.

Moreover, as it is built on Microsoft Dataverse data architecture, it provides the best solution for better performance.

Benefits of Microsoft Dynamics 365 for customer service

  • You can activate virtual agents to make sure about uninterrupted customer support and streamlined self-service solutions.
  • Its AI-powered chatbots offer a quick and effective resolution of issues.
  • You can get a 360° view of your prospects and interact with them on their preferred platform.
  • Its dashboard is easy to use and user-friendly.
  • You can conduct online surveys, analyse them, and take intelligent actions on the feedback.
  • With KPIs like priority cases, case volume, active cases, average resolve time, and others, you can gain real-time insights.


With Microsoft Dynamics 365 for Finance, you can get real-time data for financial operations, predict outcomes, and make data-driven decisions. As a result, you can improve business agility and drive growth.

Moreover, you can also maximise financial visibility and profitability.

Benefits of Microsoft Dynamics 365 for Finance

  • It allows you to access business health, enhance financial controls, get embedded analytics, and AI-driven insights.
  • You can integrate financials into other vital processes and automate tasks. As a result, you can boost productivity, maximise financial performance, and support business models.
  • With the features of process automation, financial planning & analysis, and budget control, you can reduce costs and streamline spending.
  • It does not require coding configurations and provides rule-based charts of accounts. Hence, it simplifies regulatory reporting, global payments, and e-invoicing in KSA.


Microsoft Dynamics 365 Commerce, an omnichannel eCommerce solution, enables you to build sites, manage sales across platforms, connect physical and digital stores, manage operations, and manage everything from the buyer’s viewpoint.

It is an end-to-end solution for companies merchandising on multiple platforms.

Benefits of Microsoft Dynamics 365 for Commerce

  • It offers various models like product page, marketing, search, account management, header & footer, and buy online, pick up in-store. Hence, you can build customised websites.
  • You can link it up with other Microsoft products and gain AI-driven comprehensive insights.
  • Being a centralised system, you can access your data in one place.
  • It eliminates the need for physical space and hardware requirements, as it is a cloud-based software.

Supply chain management

It is a supply chain solution to develop trade, manufacturing, and supply chain processes. It helps to optimise and streamline logistics, production, and distribution processes.

In addition, you can have a buyer-centric supply chain along with minimised asset downtime and end-to-end visibility. It can easily be connected to your system and can handle every process.

Benefits of Microsoft Dynamics 365 for Supply chain management

  • Manage production and optimise cash flow with AI functions.
  • Optimise warehouse activities to improve finished goods and manufacturing flow.
  • It clings to product standards and enables speedy responses to quality problems.
  • With total access to customer data, the sales team can initiate quick replies.
  • IoT, machining learning, and AI amplify workforce output, procedures, and tools.
  • You can manage the manufacturing process, distribution, transportation, purchase, sales, quality control, and returns with the warehouse management tool.


Microsoft Dynamics 365 is suitable for all businesses, irrespective of their size. In addition, it offers various benefits like robust functionality, cost-efficiency, user-friendly, business agility, and strong security.

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