How to choose the perfect content writing agency?

content writing agency
How to choose the perfect content writing agency

Did you know that Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads? No wonder why it’s said that Content is King.

Conversion rates are nearly 6x higher for content marketing adopters than non-adopters (2.9% vs. 0.5%). That’s exactly why you need a content writing agency to help you with your content needs.

We are here at your rescue if you are having trouble searching for the right content writing agency! We examined several factors that are critical in determining the best content writing agency, and here are a few trusted ways using which you can find one:

  • Do your Homework

For 44% of marketers, the most difficult challenge is creating content.

Before looking for a content writing agency, you must identify your content requirements. Understanding your company’s niche and target audience is essential for effectively communicating with the content writing agency.


If your company sells credit cards and your target audience is people over 25 years, your content’s tone must be attractive and professional to entice your target audience to purchase your Credit Cards.

1. Get a rough Estimate.

It’s time to budget your needs now that you’ve finished your homework. Ideally, you should create a budget for your content based on current market rates and type of service like blogs, articles, or copies. Content writing agencies like Content Whale offer services where you can avail a demo or even check out prices which would help you get an idea of the budget & quality.

2. Reliability

Examine the prior work of the agencies or request samples of their work in areas related to your business. Getting recommendations and reviews from reliable sources is preferable. Working with established agencies with a proven track record is always recommended.

3. Wide range of options 

The demand for content is no longer limited to blogs or articles but has expanded to include social media, advertising, podcasting, infographics, YouTube, marketing, and more. Don’t limit yourself; instead, be open to new possibilities. Make certain that you find the right content writing agency to provide you with the best strategies for your business.

4. SEO is the key!

Make certain that the companies you select offer strong SEO content writing services. SEO content writing will boost your business, generate leads, and increase profits. No matter how good your content is, failing to use an SEO strategy will prevent it from reaching its intended audience. 

5. Don’t hesitate to spend

Over 39% of the marketing budget is spent on content marketing by the most effective B2B marketers. Good reach and content require spending. Creating quality content is equivalent to investing in Income-generating assets. So plan your expenses and invest wisely in content.

6. Compare and Select

Once you’ve looked into all your options, make a list of content writing agencies which would help in comparing and determining which one best meets your needs. Don’t forget to consider all those factors mentioned earlier before selecting the right content writing agency!

Some content writing agencies, such as Content Whale, can be trusted with all types of content like blogs, articles, copywriting, CV writing, web content, case study writing, and much more. Here you can get a personalized quotation and even enjoy flexible pricing options. Over 25000 articles have been written and edited, serving over 40 industries and trusted by over 1000 brands, making Content Whale a top player!


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