5 popular paid online advertising strategies

PPC course

Online advertising is a powerful tool for reaching more customers. It’s also a great way to generate revenue. Digital marketing has been a blessing for businesses in 2022 so far. No matter the size of your business and the budget you decide on, you will be able to find an online advertising strategy that works for you. You don’t have to worry about missing out on marketing opportunities because even with a lower budget, you can efficiently market your business to your target audience.

The most important thing about digital marketing on a budget is choosing the right strategy for your business. And to choose the right plan, you must know what each strategy does differently. Doing a PPC course will benefit a beginner in digital marketing.

So let’s begin with the top 5 popular paid online advertising strategies and see how each one of them works:

1.     Pay-Per-Click (PPC)

Pay-per-click (PPC) is an advertising model where advertisers pay for each click on their ad. This is often the most cost-effective online advertising because it only costs when someone clicks on your ad.

It isn’t a new concept in digital marketing. However, looking back decades, you will find that pay-per-click has not lost its relevancy even after all these years. It is so popular because it never fails to get results.

If your organic traffic is low and you need the support of paid advertising strategies, then PPC is a good start. The name explains the strategy; you pay for your advertisement’s clicks. The conversion rate with these ads is better than most other strategies because if an individual shows enough interest in clicking on the ad, You don’t have to worry about the budget, as PPC campaigns can be created to fit any budget.

2.     Social Media Ads

Social media platforms are the one thing that connects brands directly with their customers. On top of that, there are so many social media platforms today for different audiences that a business only needs to establish itself on a few platforms.

Ads on social media look different than other online advertisements. Social media ads must be creative and blend in with every other post on the platform. If an ad on a social media platform looks like a generic ad, it will get ignored in a blink of an eye.

Many social media platforms have made advertising very easy by allowing business accounts insight into their ad posts. So one can customize an ad and choose the audience demographic they want to target. This way, you aren’t wasting advertisements on the wrong audience but are making sure that your ads reach the right people and benefit them and your brand.

3.     Influencer marketing

Do you know what works better than a brand promoting itself? Famous influencers –  promoting the brand.

Influencer marketing allows a brand to reach an already interested audience and familiarize them with your brand. Influencers have already built authority among their audience, and if your products and services are relevant to their brand, they will be happy to collaborate with you.

The best thing about influencer marketing strategy is that it benefits everyone involved; the brand gets to advertise their products to a readymade audience, and the influencer gets paid for all the hard work they have been doing to get where they are. The audience gets what they need without searching too deep for it.

Sometimes brand builds a working relationship with influencers, and they become an ambassador for the brand. You can do that with a celebrity influencer or someone very famous. People trust the word of an influencer way more than they trust a brand on its own. So influencer marketing can help a brand build an image for itself.

4.     Banner Ads

Like the Pay-per-click advertising strategy, banner ads have been around for decades. As long as there have been websites, there have been banner ads to display on those websites. You will see banner ads in many different formats.

Banner ads can be:

  • Static
  • Animated
  • Video
  • Interactive

There is no fixed size for banner ads; they adjust according to their website. Banner ads usually appear on a web page’s top, bottom, or sides on desktops and tablets. Even on mobile devices, banner ads adjust to the screen size and display on the top or bottom of the page.

It won’t make sense if you’re trying to display banner ads for your clothing line on a restaurant reviews webpage. But instead, if you show the same banner ads on a fashion blog, you will get click-throughs. So when placing banner ads, ensure you’re putting them where your target audience will see them.

5.     Ad retargeting

Unlike most advertising strategies, retargeting works wonders when converting website traffic. It starts with tracking the visitors’ activity using cookies after they leave your website. With cookies, you can target your products to the users on the platforms they visit. Ad retargeting works best for websites generating over 5,000 visitors.


No one best strategy works for all. As a business, you have to try out different methods and see which drives better traffic and meets your goals better. Trying out the most classic strategies is always a safe bet. So master the pay-per-click strategy by doing a PPC course. Once you have one, you can quickly master the other advertising strategies.

Just because an ad is paid doesn’t mean it will automatically bring you all the audience. Just like organic reach, paid ads also require a lot of your time and effort. So you cannot expect an instant result just because you are putting money into it. Paid advertising is just as complex, and if you want loyal and lasting customer relationships, you will have to give it time. Also, your ads must be creative and attractive if you want people to look at them twice.

When trying out more than one strategy, ensure you track each method’s performance. This way, you will know which approach works best for your business, and you can increase your efforts in that strategy.

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