Consumer preferences and values have shifted, so the marketing strategies followed suit. Now, brands need to leverage new tech without depending on proven marketing best practices. With the development of advanced technologies and changes in customer behavior, 2023 is expected to be a remarkable marketing year.
Businesses can check out the marketing updates for 2023 on the Buzzworld blog. Here are some emerging digital marketing strategies and trends that will help to gain a competitive edge.
More than 93% of marketers use influencer marketing for –
- Build trust & authority
- Enhance brand awareness
- Connect wide market
- Reach target audiences
- Generate leads
- Drive conversions
So, businesses are partnering with influencers to promote their brand and gain all the benefits mentioned.
Agile marketing highlights real-time collaboration so that marketers can easily respond to changes. It increases the ability to offer value early between cross-functional teams allowing them to autonomously complete the projects.
The decisions are more data-driven and focused on business outcomes and customer value. There is collaboration and better transparency via visualized workflows.
Customers experience expectations
Marketers need to recognize how consumers interact throughout the entire buying journey and concentrate on a comprehensive experience. Customers expect a tailored and personalized experience that directly talks about their needs.
To understand customer experience create a visual representation of a customer journey map. It will reveal what consumers think, and how they feel & act through the buying process. It will help marketers create a unified experience.
Good user experience
User experience [UX] refers to the way people interact with your system. A UX design that fulfills consumers’ needs and retains them offers a positive experience. A business website is a valuable marketing asset.
A good UX can make a difference while convincing consumers on top of the funnel to become customers. A good UX comprises a simple layout, easy navigation, and sufficient information on the primary landing page. The website has to be optimized for mobile because more than 50% of Slovakian users use smartphones to surf the internet. Some existing UX design trends are –
- Voice-activated interfaces
- Minimalism & Blanding [website free from ad pop-ups]
- Block web design
- Hands-free controls
- Bold colors
- Animated elements add intrigue
- Video content
Conversational marketing uses AI automation and user-targeted messaging to keep people entertained on your website. Intelligent chatbots comprising of NLP [natural language processing] and machine learning allows consumers to indulge in a 2-way conversation.
The shift from asynchronous marketing way to real-time communication is a challenging learning curve to watch out for in 2023.
Using Virtual Reality marketing allows a brand to promote products or services with VR technology and create a simulated yet realistic experience. Many brands have used Augmented Reality [AR] to attract consumers and a few even designed an immersive VR experience that needs a VR headset.
Incorporate IoT [Internet of Things]
Recently, IoT has grown in popularity as it is broadly accessible – for example Siri and Alexa. The network of things is connected via software and sensors for connecting and sharing information across the internet.
Today, customers’ authenticity, privacy, inclusivity, and transparency valued is more. Advanced technology like IoT and VR is entering the mainstream offering marketers a chance to employ them innovatively.
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