A typical component of a digital marketer’s job is gathering email addresses, but how can you tell whether what you are getting is good? The mere fact that you have a new subscriber does not guarantee that the account is legitimate or that a mistake did not occur. This is when email verification becomes crucial.
Email verification is an additional degree of security for your email marketing objectives if you’re unfamiliar. Preventing errors, bogus email addresses, and temporary email addresses from appearing on your email list could affect email deliverability. The final point you want to do is run the risk of having your emails rejected or routed to spam because of low-quality data.
READINESS TO DELIVER: SENDER SCORE FACTORS
Your Sender Score significantly influences your email deliverability. It aids ISPs in deciding whether you deserve the inbox or are filtered to the spam folder. The better your location, the higher your score will be, and the more probable it is that you will land in the rubbish folder, the lower your score.
How email verification raises your Sender Score is detailed below and read here.
ELIMINATES HARD BOUNCES
A hard bounce is one of the major causes of a decline in your sender score. Hard bounces typically happen because of a dead email address. You might have gained a bogus email address instead because it never existed, or the account might have once existed but been closed by the user.
Every three months, it’s a good idea to “clean your list” to find outdated email addresses and get rid of them before your next campaign. Additionally, it is advised that you verify every new email address you obtain to stop mistakes and phoney accounts from causing unneeded hard bounces.
LOWERS SPAM REPORTS
In a perfect environment, your spam complaint rate should be less than 0.1%, which translates to having less than five spam complaints for every 5,000 emails sent. As a result, you must be delivering relevant users high-quality information, yet even so, we are aware that spam complaints can still arise.
The email verification tool automatically identifies email accounts of users who frequently mark emails as spam to reduce the number of individuals clicking spam on your emails.
REDUCE THE LIKELIHOOD OF BEING BLACKLISTED
Another factor contributing to the decline in your Sender Score is being blocked. Being added to a blocklist will prevent the server from accepting your message. Other blocklists are more effective than others; some will automatically cuts and remove your name from the list after a certain period.
Strong list hygiene practices and data gathered from reliable sources are essential to reduce the possibility of being blocked. Remember that it’s also advised to check your mailing IPs every day to see if you’ve been banned and try to fix it before launching your next campaign.
CLEANING UP YOUR DATA
AWARENESS OF DATA SOURCES
Not all sources of data will be reliable. As a result, it’s important to pay attention to the email addresses potential business partners send you. Additionally, avoid working with data brokers because their data is frequently resold. This implies that you won’t see outcomes with the subscribers and that you’ll also uncover outdated information creating additional risks.
REMOVE DISCONNECTED USERS
Regularly review your list and eliminate inactive subscribers. Although it can be difficult to let go of the emails you worked so tirelessly to build, disengaged subscribers can cause issues. Remove subscribers from your list if they last opened your emails in the last three months. Doing this lowers your chances of receiving spam complaints and harsh bounces.
HYGIENE OF ROUTINE LIST WITH EMAIL VERIFICATION
The most effective technique to eliminate poor-quality leads at the moment of the collection is through real-time email verification. Avoid letting errors and false contact information enter your web form where they can cause problems. Check your leads at the front door to stop spam bots and fraudsters from invading your email list. Additionally, periodically purge your entire list to stop emails that were previously beneficial from deteriorating and causing harm.
For more details, you can visit our site Grow Bots to get fully aware of this topic.