Visual Marketing: Why Your Packaging Needs to Attract


Around 30,000 new products are launched every year, which proves how much competition there always is, regardless of your industry.

Luckily, visual marketing like product packaging can help us cut through the noise and show customers that we’re worth the investment. But, if you’re unfamiliar with this area, it’s difficult knowing how you can harness its power and produce great results.

Maybe that’s why you’re here; you want to learn more about why your product’s packaging needs to attract customers and are searching for inspiration.  

Sounds like you? No worries, we’ve got you! Read on to learn about the importance of visual marketing and why your product packaging needs to look attractive.  

Creates a Strong First Impression  

When taking the modern packaging design approach, you’ll find that it helps create a strong first impression. This is especially crucial if you’re in a crowded market and are struggling to drive sales. If this is the case, work with an agency so your packaging has an eye-catching design and instantly shows that your product is better than the rest.  

Lets Your Creativity Shine 

Aside from boosting shelf appeal, quality packaging shows that your brand is fearless with its creativity. Because of this, you must make a lasting impression with every element of your packaging, such as the colors, typography, and even the material. Plus, you needn’t always choose the traditional box; instead, go the extra mile by experimenting with different shapes until you’re happy with the final results. 

Color Evokes Emotion 

Color is a major aspect of attraction marketing because it’s the first thing that the consumer notices. Color psychology dives deep into the theory that each shade evokes a certain emotion. For instance, red shows passion, high energy, and urgency.

But it’s important that your product packaging creates the relevant emotion; otherwise, you could be missing out on customers. So, for example, medication should be blue because it conveys calmness and security.  

Supports Brand Identity 

Every brand has an identity and it’s the designer’s responsibility to show this through the product’s packaging. Note, that this should tell your brand’s story through the logo, fonts, and trademarks associated with the company. And, when you’re eventually on hundreds of shelves, consumers will know your products instantly.

Also, a great product packaging design should tell customers everything they need to know about its contents. For instance, your packaging should explain who the product is for, what it’s used for, and how it will address your consumers’ pain points. Plus, it should include important information like any ingredients, contact details, and if there is an expiry date.

Embrace Visual Marketing Today 

Hopefully, you’ll now use visual marketing to help your product stand out on the shelves.  

There are many perks of good product packaging design, such as creating a strong first impression with customers and supporting your brand’s identity. It should also have colors that evoke emotion and communicate well with the potential customer.  

Found this article helpful? Great! Then, check out the rest of our blog for more great content. 


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