About 53% of marketers spend at least half of their budgets on lead generation. However, 61% of marketers find lead generation a challenge. Without a strong digital marketing strategy, your business could struggle to generate leads as well.
Instead of going it alone, consider hiring a digital marketing expert this year. The right digital marketing agency can set your business up for success.
Not sure who to hire? Read on for the tips you need for a successful search today.
Outline Goals
Before you begin vetting digital marketing agencies, take the time to consider your needs and goals. Your goals can help you determine what digital marketing services you need. Then, you can prioritize finding an expert who offers those distinct services.
For example, you might want to:
- Attract website visitors
- Improve search engine rankings
- Generate brand awareness
- Generate online leads and sales
- Improve your ROI
Choose goals that are Specific, Measurable, Attainable, Relevant, and Timely (SMART). When interviewing agencies, ask them how they’ll accomplish your goals.
If they don’t consider your distinct goals, they likely won’t develop a custom digital marketing plan based on your needs.
Gather Referrals and Reviews
Talk to other business owners within your inner circle. Ask if they can recommend a digital marketing agency. If they can, discuss their experience with each agency.
Otherwise, look for online client reviews to learn more about each agency.
Choose a digital marketing company that already has a strong reputation.
Look for Relevant Experience
Determine how long each agency has worked in the industry. An experienced team can leverage that expertise to benefit your company.
Ask if they’ve helped businesses within your niche, too. Their relevant experience can strengthen your marketing plan. Otherwise, an inexperienced agency could make costly mistakes while managing your campaigns.
Review Services
Determine what digital marketing strategies each agency offers. For example, you might consider:
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media marketing
- Web design and development
- Brand development
- Graphic design
- Email marketing
Make sure they offer the services you need to accomplish your goals for the year.
Ask each agency how they measure success with their campaigns, too. Confirm that they’ll track your campaigns’ progress over time. The agency should provide regular updates, allowing you to confirm they’re accomplishing your goals and benefiting your business.
You can contact this advertising agency to start developing your plan for the year.
Consider Pricing
Ask at least three different agencies for an itemized list of the digital marketing services they offer. Requesting more than one estimate can help you gauge the average cost of each service. If one agency has higher pricing than the rest, question why that is.
Determine if they charge on a project, monthly, or hourly basis.
Make an informed decision by choosing the agency most likely to help you accomplish your goals.
Find the Best Digital Marketing Expert for Your Brand Today
Don’t choose a digital marketing expert at random. Instead, use these tips during your search.
With these tips, you can accomplish your marketing goals for the year with ease.
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