In a world full of social media marketers know that change is the only thing they can make you stand out. Since its inception of Instagram in 2010, top brands, social media influencers, celebrities, and smart entrepreneurs have taken full advantage of the platform to engage their target audiences.
With the emergence of this application, social media marketing strategies were adjusted almost immediately. I will keep going on, singing the praises of Instagram and espousing why you should embrace this social media app. Buy Instagram Followers. But we are here to discuss the mistakes that people are making that act as a great hindrance to their success. So, in this blog, we will discuss what are those mistakes and how can you avoid making these Instagram marketing mistakes. We’ve put together the 12 most common mistakes that must be avoided in 2023. Let’s get started.
1. Ignoring the Analytics
One of the most common marketing mistakes a creator can make is ignoring their Instagram analytics and not reviewing them after regular intervals. Instagram provides you with detailed analytics, both per post individually and at an overall account level collectively. By reviewing your data, you can have a clear idea about what’s working and what’s not. If one of your posts performs well, you must look at that post’s analytics to find the reason behind it.
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2. Adding too many hashtags
For brands and businesses on Instagram, hashtags are just like a double-edged sword. They can undoubtedly help other Instagram users find your content, but on the other side of the story, they can also make your content look like spam. You are allowed to use up to 30 hashtags only, but the most common number for business accounts is one to three hashtags per post. However, most of the time the usage of 11 hashtags is suggested as well. You just need to keep on experimenting to see what works best for your account.
3. Less socializing
Social media is not a one-way broadcast it is rather a two-way conversation between you and your followers. But unfortunately, one of the most common social media mistakes that a business make is not socializing online with their community. As a marketer, it is mandatory for you to spend most of your time interacting with your audience as you are creating and publishing content for them. And don’t just talk to your fans, you must try to start a conversation with other brands in your niche. This is one of the amazing ways to facilitate your engagement.
4. Posting without a strategy
Many businesses know the importance of being active on social media, but they don’t stop to think why is it so important. Are you looking to drive traffic to your website? Are you striving to become a re-known business in your category? Do you want direct sales through your Instagram Shop? If you don’t know what you’re trying to achieve then it will not be possible for you to achieve success. You just need to pick one goal to start and develop a sound strategic plan to get there.
5. Not utilizing the new features
As we know that the algorithm of Instagram is always changing, and in this situation adopting the new features introduced by the platform has always seemed to be a successful tactic. Marketers that move fast along with the advancements can benefit from better engagement, faster growth, and further reach, and also, they are even more likely to be featured on the explore page.
6. Ignoring the trends going on
Trends are not meant just for influencers and Gen Z. Don’t get me wrong but brands should not overlook the ongoing trends. Yeah, that’s true I am not suggesting brands should jump on every real-time marketing opportunity. But social media marketers should always be aware of ongoing trends on Instagram so they can adopt them in a way that resonates with their brand identity.
7. Preferring quantity over quality
Instagram is a unique app allowing a multitude of content to be shared among its users daily. One of the most common social media mistakes that are being made by most social media accounts is ‘post-happy’ means either posting too much content or posting too little content. Well, every platform comes with a specific need and the quality should never be compromised by focusing on the quantity so much. The best thing is to post at least 2-3 times per week and at least once a week on Instagram by keeping the quality of your content in focus.
8. Not Acknowledging Mentions
Honestly, story and reels are the shizz, they work if you utilize them in the best possible way. Another common social media mistake is not responding to ‘mentions.’ You never know how much it affects your reachability so acknowledging the mentions and replying to them should be your priority.
There are some ways that you can use the story mentioned reply on Instagram:
- Host them with giveaways
- Escalate things to customer support
- Follow up with a personalized message instantly
- Send satisfaction surveys and address issues to the customers
- Answer queries from your audience
Instagram is here to stay for a long haul. So, you must focus to leverage its power to grow your followers, drive traffic to your business website and build a loyal audience. In this blog, I have only listed 8 Instagram marketing mistakes, but there are many others, such as:
- Posting pictures that are not properly photographed or sized
- Posting irrelevant content
- Eliminating call-to-action.
- Using fake methods to drive engagements
- Being over-promising
- Not preferring video content
Don’t get overwhelmed by these mistakes, you only need to double-check if you have fallen prey to any of these. If so, then fix them immediately.
Hope you find it helpful. I would love to hear from you in the comments section below.
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