There are around 30,000 veterinary offices in the US. That means you have a lot of work to do if you want your office to stand out from your competition.
One of the biggest mistakes you can make is not pouring enough time and money into your veterinary marketing. Before you get started, you’re going to have to do a little research on your competition.
You can’t tell potential clients how your clinic is different if you don’t know. From there, it’s recommended to set up a blog and link it to your social media account.
These are only a few things that you can do to improve your vet clinic marketing and get your business off the ground. Keep reading to learn more.
1. Understand What Makes Your Practice Different
Vet marketing is a bit difficult if you don’t know what your selling points are. To this end, you need to research your competition. Doing so will allow you to find out exactly how your clinic stands out and give you the fuel you need to create your mission statement.
A mission statement is a phrase or selling point that you’ll use in all your marketing material.
For example, you could use “The only vet in [insert location here] who cares for exotic pets” if you have someone in your office that specializes in birds or reptiles.
2. Set up Shop
If you don’t sell custom merchandise in your office, you should start doing so right away. It will allow you to bring in a little extra money for your clinic, and your current clients will appreciate having the option to buy their dog a new leash when they bring them in for a checkup.
When someone sees their friend walking their dog with one of your beautiful custom leashes, they’ll ask where they got it. That interaction could end with you getting a new client.
3. Start a Blog
When someone types “vet near me” into Google, you want your website to be on the first page. That’s something only content marketing for veterinary can do for you.
It’s defined as the creation of any online materials and includes things such as:
- Blog posts
If you do it right, content marketing can do wonders for your online presence and improve the click-through rate on your site. Blog posts that contain useful information will help you establish trust and credibility with your clients.
It’s important to note that trying to handle your clinic’s search engine optimization on your own can be overwhelming if you don’t have experience with it. That’s why you should put it in the capable hands of a marketing and SEO agency.
4. Take Advantage of Social Media
If you haven’t created a social media page for your clinic yet, now is the time to do so.
Starting an account is free, and in the case of a vet office, getting followers will be a snap. People love cute animal pictures and videos.
If you are having problems finding followers, paid social ads can help. They will allow you to target users in your area who have an interest in all things cute and fuzzy.
5. Business Directory Listings
When someone uses Google to find vet offices, it will pull up business directory listings. These listings contain all the information people need to decide on the right vet for their pet and contact them.
If you want to make sure people are able to obtain the address of your clinic and see customer reviews, you should claim your spot on Google My Business Listing as soon as possible.
6. Create a Unique Logo
Creating a unique business logo will help you to establish yourself as a legit and reputable vet clinic.
It will also allow potential clients to match a face with a name, so to speak. When they hear the name of your clinic, they’ll think back to the cute logo on your card.
Once you’ve got a design for your logo, you’re going to do more than put it on your card. It should also go on your pens and any merch that you decide to sell.
7. Sponsor an Event
One of the most effective veterinary marketing ideas you should take to heart is sponsoring an event. It will show that you care enough to take an active part in your community.
By setting up a booth at an event, you’ll attract many potential clients as they pass.
8. Post Client Testimonials on Your Site
When someone Googles your business, they’ll get a list of customer reviews. These reviews, while informative, could make your business look bad.
It’s not your fault. Anyone who has a good experience with a company typically doesn’t take the time to write up reviews. Nine times out of ten, it’s the angry patients who have something to say.
The best way to combat the negativity is by posting positive customer testimonials on your site. Reach out to your current patients and ask if they would be willing to leave a happy review.
Veterinary Marketing Tips That Will Bring Furry Friends Into Your Office
With the large number of clinics in the US, if you don’t use veterinary marketing tactics to help yourself stand out from your competition, you’re not going to get too far.
As can see, the best way to advertise is to build your online presence. Work on your SEO by creating a blog, post client testimonials on your site, and don’t forget to make a unique logo.
For more tips that will help you get your vet clinic off the ground, visit the Business section of our blog.
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