Every day, the average person spends 7 hours online. Think about that figure multiplied by the billions of users and billions of websites. That’s a lot of traffic to analyze!
That’s why some of the most innovative businesses in the world have developed advanced website tracking tools for our benefit.
It helps turn all those trillions of data points into something meaningful and valuable for our businesses. Here, we’ll share the top six website tracking tools for 2022.
1. Google Analytics
The most well-known on our list is also one of the top tools for 2022. Google Analytics is a must-have for tracking your website traffic and any SEO work you do.
Two features of Google Analytics make it stand out from the crowd.
First, it’s free, and you get a vast array of features that most companies would charge for via a fee structure.
Second, it’s comprehensive, so you can do pretty much any granular data analysis as long as you know how to set it up in the tool.
Google goes far beyond tracking raw visitor numbers nowadays. For example, you can use their conversion tracking tool to track buyer journeys on your website. And they are constantly adding new, valuable features.
With that level of information, your analytics become a powerful asset. You can start to monitor what financial return you see on every dollar you spend on marketing.
Crazyegg has been around in the analytics market for a surprisingly long time, founded in 2006, the same year as Twitter. And this tool is still going strong today.
The best way to describe Crazyegg is as a heatmap tool. You can log in to the device and analyze individual pages from your website to see the specific page area people click.
That’s useful to show your navigation effectiveness and whether people pay attention to any marketing promotions you feature on your website.
Website owners often use Crazyegg before undergoing a site redesign. It helps identify bottlenecks in your user journeys. It will guide you on improving your layout before a new site launches.
Crazyegg is simple to set up and the perfect tool if you prefer visual information over data tables.
If you’ve ever researched SEO strategies, chances are you’ve come across the brand Ahrefs.
It’s one of the leading SEO tools on the market. It provides sophisticated website tracking and analytics functionality to help you see how your SEO efforts stack up to get to the top of Google.
One of the features you’ll probably want to start with is their keyword tool. You can track your website’s keyword performance and identify new opportunities for your niche.
You’ll also have the chance to track your keyword rankings via Ahrefs. That will tell you your best-performing keywords, which ones need more work, and what keywords bring you the best quantity and quality of website traffic.
Lastly, you can audit your website to check your current setup. That will help you optimize your technical configuration for future SEO efforts.
Hotjar is another heat map tool with similar functionality to Crazyegg. You can overlay a heatmap across all website pages, telling you where visitors pay attention and what page features they are most likely to click.
The tool has interactive features that you can use for marketing, such as the ability to survey your site visitors. You can also run recordings of test users, which is valuable if you want to try focus groups for website feedback.
These features are beneficial if you want to optimize or redesign your website. A few tweaks to make your site more user-friendly could translate into a higher conversion rate (and thus more sales).
Hotjar also provides more traditional graphical data that you can use for analysis and reporting. For example, you can track user data over time or improvements in user clicks month by month.
5. Google Search Console
The Google search console is probably one of the first tools you’ll set up when you launch a website.
You’ll need it to make sure Google is crawling your website to ensure you have a chance of coming up in the search engine results.
Still, the search console does a lot more than that, and it’s a valuable tool to have on hand for day-to-day website management.
The tool will be able to flag issues and errors on your web pages, such as whether a page isn’t showing correctly on a mobile browser.
You’ll also have the chance to run tests on the site or a particular page to identify any troublesome usability or speed issues that could cause your visitors problems.
The search console is also where you’ll submit your sitemap.
Our final featured tool is a website analytics and marketing platform called Kissmetrics.
Kissmetrics is a helpful tool for e-commerce websites as you can integrate it with major platforms like Shopify. Once set up, you can track buyer journeys and see how your website converts.
You can also use Kissmetrics to track financial information and other traffic data. For example, you might choose to monitor metrics such as lifetime value on a particular part of your website.
One feature many customers like about the tool is that you can track individual user behavior rather than aggregate data.
That’s helpful; seeing how a specific, anonymous person uses your site can present a different story to high-level traffic data. It could help you attract and convert more paying customers.
Finding the Best Website Tracking Tools
If you have a website, don’t sit back and hope it will perform well. You need to be proactive. And that starts with having access to the most meaningful analytics.
These six website tracking tools offer the perfect options for any business, large or small, looking to improve its website presence in 2022.
For more ideas on improving your website, head to our business section to check out our latest articles.
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