Digital Marketing: The game of SEO


Let us begin this piece of information with a fact for the simple reason that no amount of explanation would be enough to believe the significance this tool single handedly holds in digital marketing. The idea of SEO (Search Engine Optimization) is like making a special board for your business to attract customer attention in a crowded market place to get customers. Now once we have a market attention we can expect customers to at least remember your shop amongst the others. In other words it makes your shop easy to identify in crowd. This is exactly what SEO did to your digital presence on the internet platform. 

SEO is an integral part of any digital marketing strategy. It is basically concerned with holistic move towards driving customers to your business via online platforms and to do that, one must ensure the website ranks higher in the SERP (Search Engine result page). The above mentioned statement is critical to the fact that ranking of a website symbolizes the interest of people in the industry. For any business advertising is of utmost need and works best to garner huge amounts of web traffic. These are the above reasons why people show more interest towards learning SEO through some reputed Digital marketing institute available out there.

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Search engines are driven by texts and there is a whole process of driving out information to churn statistics that reflect upon the components of design. Some of the crucial elements that build upon the quality scores include aspects: website names and URL, page content, mega tags, and characteristics of link, usability, accessibility and page design. It is important to understand the cycle which defines SEO as a process. 

Now as there is a discussion on the evolution of SEO helps us to understand how the digital marketing changes as the growth of business develops. In mid 90’s when very first SEO came into picture, manual submission, Meta keyword tags, and keyword stuffing were all usual techniques necessary to rank well in the SERP. In 2004 to get web traffic, anchor text associated link bombing, link buying from automated blog comment spam injectors.  Finally in 2011, the social media marketing and vertical search inclusion became the mainstream methods of conducting SEO. 

Overall there is no static SEO system that is going to stay forever as “SEO is a never ending process”. With changing online customer behavior, search engines, too have developed different policies. However the main task is to think about users first, how they navigate your website and their satisfaction at using your website. All this would directly affect the site popularity or time they depend on each page. Finally these considerations make SEO a great tool to develop your strategy upon. 

About The Author

Gaurav Digital is a digital marketing expert, educator & service provider having more than a decade experience in digital marketing industry. He has already worked with MNC’s & top Indian & Foreign brands. Currently he heads an institute best known for digital marketing training in Delhi.

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